Who's really shaping packaging trends? Meet the four consumers you can no longer ignore
Remember our previous blog post (yes, the very long one—but worth a look) where we asked if you knew there are agencies whose job is basically to predict what you’ll want next? If you missed it, no worries, you can still read it here.
So, what really draws us in? According to the latest research, there are four big “types” (let’s pick ones to stay organized) that drive how we shop:
- The fact-seekers: All about honesty, transparency, and real talk. They want to know what’s in their products, how they’re made, and why they matter
- The radical creators: The rebels and innovators. They crave creativity, self-expression, and brands that break the mold
- The ease finders: The self-care squad. They’re here for pleasure, restoration, and finding joy in the little things. (*underlines relief, gentleness and taking pressure off, while keeping a positive, active tone)
- The curious connectors: The optimists who love tech, global connections, and brands that make a positive impact
Over the next weeks, we’ll break down each of these consumer types, showing you how colors, coatings, and design trends can help brands connect with each group by sharing details. Stay tuned!
Get ready for real talk, trend insights, and plenty of inspiration for your next packaging move. And you may say, people evolve. True! As time passes, their needs and behaviors will evolve, yet their fundamental beliefs and values will stay steady, serving as a dependable guide for future growth. If you’d like to explore what this could mean for your own portfolio, feel free to reach out or check out our latest packaging coatings innovation
About the author:
Anaïs Coste is a Marketing Development Manager specializing in fashion innovation and sustainable coatings for packaging and beyond. She combines creative marketing, customer insights, and digital transformation to promote responsible practices and growth in the performance coatings industry.