Packaging coatings play an important role in the packaging industry. While barrier coatings help protect the contents of packaging from external factors such as moisture, light and oxygen, most packaging coatings are used to protect printed information and purely for their aesthetic or haptic qualities – providing a soft touch, a matte look, a gold finish and much more. These coatings can make packaging stand out, giving brands that all-important competitive edge. And the demand for them is growing.
According to a report by Mordor Intelligence, the packaging coatings market is expected to grow at a CAGR of 5% from 2023 to 2028 – driven in part by increased demand for food packaging and the rapid growth of e-commerce. However, within this broader growth story, we’ve identified several emerging trends that B2B customers should consider before choosing their coatings partner. Below are some of the key packaging coatings trends on our watch list.
1. The Internet of Packaging
The Internet of Things (IoT) – with its array of internet-connected appliances – has been a hot topic for years. Now it’s time for the Internet of Packaging (IoP)! Also known as ‘connected packaging’, the IoP promises to create a global network of ‘intelligent’, machine-readable packaging that stores information about the product inside. This will enable access to detailed and verified product information via RFID, NFC or QR code technology.From streamlining logistics and preventing fraud to improving the customer experience and enabling more accurate lifecycle assessments, the IoP unlocks a wide range of opportunities. For example, beverage giants Diageo and Rémy Martin have implemented NFC tags in their packaging to improve consumer safety and provide deeper insights into the supply chain. Meanwhile, Avery Dennison’s Smartrac solution uses RFID tags to enhance traceability.
2. Customised multi-sensory packaging
Packaging is playing an increasingly important role in consumer decision-making. The challenge for brands is to make their packaging stand out from the competition. And that means ensuring that the brand experience starts from the moment the consumer interacts with the packaging. In the beauty and personal care category, for example, scented packaging can be used to give consumers an enticing preview of the product. Eye-catching design is another surefire way to create a unique unboxing experience, keeping customers intrigued and building brand loyalty.However, great packaging is about more than how it looks. How it feels is just as important. And a packaging coating can be vital in creating the ideal touch experience. That’s where our Sensora® range of packaging coatings comes in, this portfolio of high-performance coatings offers a tailored range of sensory profiles, including velvety, rubbery, silky, dry and textured. This allows you to create packaging with a haptic profile that reflects your brand’s ethos – creating a more immediate connection with customers from the very first touch.
Interested in diving into the world of Stahl Packaging Coatings? Download the Stahl Packaging Coatings brochure below or contact a Stahl sales representative for a free consultation.
Not done reading yet? Go to part 2 and discover more trends.