Customer Case – Framis Italia: Joining forces for water-based innovation in fashion

Framis Italia creates innovative, sustainable and customisable thermoadhesive solutions for the fashion industry, including embellishments, films and tapes. They're on a mission to lead breakthrough innovation in fashion that contributes to a healthier industry and planet. 

Framis recently worked with Stahl to create Dream AQUA, a water-based version of their established Dream line of tapes for garment decoration and customised trimmings. They wanted to move away from dimethylformamide (DMFa)-based coatings towards a more sustainable and innovative water-based solution, and Stahl was their partner of choice. 

“We chose Stahl because it’s the leading company in its field and offers elements that are very important to us, like product quality and excellent technical support,” says Matteo Foglietta, Innovation Manager. “We were able to achieve customisation in finishes and colours that we previously could not achieve with our first water-based product. And by significantly reducing DMFa, we mitigate the product’s environmental impact.” 

Both our coating solutions and expert support exceeded Framis’ expectations. “We were easily able to achieve the same characteristics in the final product in comparison with the various tests done in the prototype stage,” adds Marco Bernardi, R&D Manager. “Stahl's support was crucial during the prototyping process – in fact, thanks to their experience and great expertise, any problems we encountered were solved quickly and with effective and practical solutions.” 

The result is another success in Framis' history of researching and developing ever-new innovative and cutting-edge fashion solutions. “The product we developed together has helped us to crystallise our positioning as sustainable innovators, always in step with market needs,” says Matteo. 

And it’s been well-received by customers, as Marco attests: “Our customers and stakeholders appreciate our commitment to innovation and the search for more and more sustainable solutions in the field of fashion, without affecting the performance of the old DMFa-based product.” 

To conclude, how would Framis describe their experience with Stahl in three words? Matteo explains: “Reliability, experience and practicality. Reliability because we have found a partner always attentive to our needs. Experience because Stahl has a widespread and established presence in the field of coating. And finally, reliable because it has managed to provide us with concrete, practical and quick solutions without compromising on the final quality.” 

Want to know more? Discover our Performance Coatings Solutions or get in touch.